The Biella Rugby Club is pleased to announce its support for the candidacy of Biella Creative City UNESCO 2019.
The Third Paradise logo – donated by Michelangelo Pistoletto as a symbol of the project – will be the “main sponsor” of the 2019/2020 season and will appear in plain sight on the new team jersey game.
“We are about to start our second season in Serie A – declared the President of Biella Rugby Vittorio Musso – aware of having arrived here thanks to the contribution of this city and its territory that has given us young people, athletes, men and women who they worked with passion and determination, thanks to the help of the institutions and municipal administrations that succeeded each other over the years, regardless of the political color they represented. Together with our city, we have built one of the most beautiful sports facilities in Italy… and beyond. In our own small way, we have gathered the creativity of everyone and we have tried to make our sport a vehicle for making the Biella area known. Rugby is a team sport, there is not just one protagonist, just as a territory represents all those who are part of it. We thought we were, for once, the main sponsor of a project and a movement that, for centuries, has created products, trends, developed production processes and innovation. We want to contribute, with great humility but with the same conviction, to making our young people aware of the importance of Biella, the Biella area and its future. A logo on the jersey together with those who represent companies that certainly share our idea“.
“We are happy that a company like Biella Rugby, whose values reside in sports fairness and determination, supports Biella’s candidacy as a UNESCO creative city – comments Franco Ferraris, President of the Cassa di Risparmio di Biella Foundation – The vision that from the years ’70 inspired the extraordinary progress of the club in a land where rugby was an almost unknown sport and the strength of the bear symbol of the team and the territory perfectly reflect the values of the candidacy “.
This is the comment of the mayor Claudio Corradino: “A sporting reality of excellence in the territory such as the Biella Rugby has decided to team up and bring the project of our city to Italian stadiums. This is the right spirit of cohesion that I imagine for a city ready to re-launch itself as a system, just as Pallacanestro Biella demonstrated by dedicating a place to the Unesco candidacy logo on the Supercoppa uniform. Over the years the Municipality has always fully embraced the ideas and values of Biella Rugby, in particular for the development of the citadel, and the path traced is giving great satisfaction“.
The jersey was presented today at the press conference held at the Conference Room of the Cassa di Risparmio di Biella Foundation.
