#millefiliuntessuto
The #millefiliuntessuto campaign was created with the aim of weaving a cohesive tale of all the excellences that qualify Biella as a Creative City: narrative threads of a territory rich in protagonists and businesses, in which the plot of an industrial tradition crosses with a warp which is pure inventiveness and ability to surprise. A unique cloth, a single cloth. A social initiative to make Biella’s candidacy visible and understandable to citizens: during the main events taking place in the city, stations are set up with the logo of Biella Creative City. To express their support, participants are invited to take a selfie with the panel in the background and post the content with the hashtag #millefiliuntessuto.
