In 2017 in Biella inaugurated Casa Menabrea – Museo della Birra, a place that tells the story of the historic Biella brand, as well as the oldest active brewery in Italy.
Today, next to Casa Menabrea, a new space is born dedicated to another historic company in the area: Botalla Formaggi (Botalla cheeses).
MeBo – Casa Menabrea and Casa Botalla Museum – is a single path that tells the most important moments and preserves techniques, traditions and memories of two deeply connected Biella companies.
Not only is the territory that unites Menabrea and Botalla, the strong synergy comes from a sincere friendship, the one between Franco Thedy and Andrea Bonino, respectively at the head of Birra Menabrea and Botalla.
A personal relationship that has resulted in professional collaborations such as common participation in trade fairs and the creation of a beer cheese, the iconic “Sbirro”, which has become a symbol of the union of the two companies and pride of the city for over 15 years.
A union that is consolidated with the birth of MeBo – Menabrea Botalla Museum, a place of history, culture and traction that will welcome citizens and tourists who want to deepen their knowledge of the two companies.
MeBo will open to the public on Tuesday 15 October and can be visited without a reservation from Tuesday to Sunday at the following times:
Tuesday, Wednesday and Thursday 15:00 – 19:00
Friday and Saturday 14.00 – 19.00;
Sunday 15:00 – 19:00
For information: Tel. 351.68.17.705. Mail museo@birramenabrea.com
