After the transition to the Milan Triennale, the exhibition, organized by the FILA Museum Foundation, was inaugurated on 17 May 2019, and it is held in Seoul in Korea.
The exhibition that tells more than a hundred years of Fila’s history with drawings, photographs, advertising pages, clothing and shoes that have become cult objects, after the great success achieved in Italy, moves to the home of President Gene Yoon.
A century of history that contains many records and that has made the red-blue effe brand a symbol in the world of fashion and sport, with respect for diversity and change.
In these 108 years, FILA has won many challenges by creating true icons of the world of sport and fashion that have triggered new trends. Based on this story and its realization, FILA becomes metaphorically a prism capable of showing the various colors thanks to the wavelength of light. FILA becomes a symbol of respect for diversity and change and hopes that this will be a strong inspiration for everyone.
The exhibition tells the story of FILA from its origins to the present thanks to the archive material of the ‘FILA Museum’ Foundation, the curator of the exhibition is Annalisa Zanni who will be present throughout the period, giving voice and strength to the story of FILA and the Biellese tradition.
About 60 images show the style from the 60s to today, spirit and aesthetics, as well as the driving force of the brand. Technological innovation reflects the history of fashion and society through the collections that have enjoyed worldwide fame.
For further information: http://filamuseum.altervista.org/la-mostra-della-storia-fila-sbarca-corea/
