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“Creative City UNESCO” candidate connecting rod: the challenge is digital

20/05/2019 - Updates

BTREES and Orangepix support the candidacy that is becoming a real territorial marketing campaign.

Biella’s candidacy in the Unesco Creative Cities Network has immediately aroused attention throughout the textile and fashion world.

Communication is a fundamental component of a candidacy that aims to impact the economy of a small town in order to position it in an innovative way compared to the past, albeit in continuity with all the flow of creativity from which it is fed.

From yarns to creativity: stories of entrepreneurs and of an entire population that is generating an articulated and composed knowledge of a single cultural fabric.

So they joined in the desire to give strength to the candidacy the New Media Agency BTREES, for the part dedicated to the Social Media, and the Web Agency OrangePix, regarding the website biellacittàcreativa.it.

A support that has been offered for free by the Biella agencies and that is entering more and more alive through the current photographic competition developed in collaboration with the Digital Agenda of Biella.