Personal exhibition by Marco La Rocca curated by Irene Finiguerra

29/05/2019 - Events

The exhibition “0.99 cent” by Marco La Rocca, curated by Irene Finiguerra, will be inaugurated on Friday 31 May 2019 at 21.00 in the spaces of Ferrero Palace.

Marco La Rocca (1991) investigates today’s consumerist society, entering a world of goods and goods, objects of desire as a status symbol.

His artistic production moves on a double track: painting on canvas and ceramics, always faithful to the creation of still lifes in a contemporary key. Its scenarios are the shelves of supermarkets, stores, where the accumulation requires the presence of a consumer who chooses and purchases even going beyond a real need for that good. It is no coincidence that the exhibition logic of goods in supermarkets is the result of a very sophisticated social and psychological study, which insists on our obsessions, fragility and emotions. In a world that strives to standardize even our tastes, La Rocca offers us playful solutions of consumption, with a cross between the seduction of the object and a melancholy reflection on our experiences of increasingly standardized figures.


Friday, Saturday and Sunday from 3pm to 7pm or by appointment

free admission

BI-BOx Art Space at Ferrero Palace – Corso del Piazzo, 25 Biella – +39 349 7252121 –