One of the most popular events of the Piedmontese summer music scene, Reload Sound Festival is back for the ninth edition, which will be held from 10 to 14 July at the Eunice Kennedy Shriver Park in Biella, with four free admission evenings and a last big event with ticket admission for € 20.00 with the PFM – Premiata Forneria Marconi.
The line-up of these five days represents a new challenge for the Biella festival, which gives a nod to different musical genres, from blues to punk-rock, from rap to funk, from electronic music to the great tradition of Italian prog, for 360-degree music experience.
It will start Wednesday 10 July with the blues of the Treves Blues Band, on tour for the 70 years of its leader Fabio Treves, and of Popa Chubby, a great American artist in an extraordinary European tour. In both cases, some well-known Biellese professional musicians will also play on stage: guitarist Alex Gariazzo and drummer Massimo Serra (with the Treves Blues Band) and brothers Andrea and Francesco Beccaro (rhythm section of Popa Chubby).
Thursday 11 is completely changed register with Punkreas, one of the most important Italian punk-rock bands, with a thirty-year career, eleven albums and hundreds of concerts throughout Italy. Also, in this case, a piece of the band, the drummer Paolo “Gagno” Raimondo, has Biellese origins. To open the evening will be the Turin rock singer Daniele Celona, who will present the new album “Abissi tascabili”.
On Friday 12, the festival will host Rancore, Roman rapper surged to stardom with his intense interpretation, next to the songwriter Daniele Silvestri, of the song “Argentovivo” at the last festival of Sanremo, winner of the critics’ prize. To open the evening will instead Davide Shorty, singer-songwriter, rapper and producer from Palermo, ascended to national fame thanks to his participation in X Factor in 2015, accompanied by the Funk Shui Project. To make the Biella audience dance will finally think the DJ-set of one of the characters who made the history of Italian music, opening the doors to rap in the 90s and writing some of the most intense and committed songs to remember, such as the famous “Quelli che benpensano”, the great Frankie hi-nrg mc.
Saturday 13 will be the turn of the electro-swing of The Sweet Life Society, a Turin collective born some years ago from the meeting between Gabriele Concas and Matteo Marini from Biella, who will propose a concert halfway between electronics and vintage music, capable to blow even the timidest. To open the dances will be the Handlogic, band winner of the last edition of Musica da Bere, present at Reload thanks to the collaboration with KeepOn Festival Experience, and Ainé, hip-hop/soul singer-songwriter, who is enjoying success thanks to important collaborations, between the others, with Max Gazzè and Giorgia.
To close the 2019 edition of the festival, Sunday 14, will be the PFM – Premiata Forneria Marconi, one of the most important bands in Italian musical history. Celebrated in the world, they will take on the stage of the Reload Sound Festival their extraordinary The Very Best tour, which is inflaming the hearts of the public throughout Italy.
The Reload Sound Festival 2019 is organized by the La Fonderia Musicale Association, with the support of the main sponsor bonprix and numerous other sponsors and technical partners, under the patronage and contribution of the Municipality of Biella, Fondazione Cassa di Risparmio di Biella, Fondazione CRT and thanks to the efforts of dozens of young volunteers.
Tickets for the PFM – Premiata Forneria Marconi concert, on Sunday 14th July, can be purchased in advance on Ticketone, Mailticket and Cigna Dischi and Paper Moon.
